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Experience superior protection and flexibility outfitted in the waterproof FTX Elite Wading Jacket. Made in 3-ply 4-way stretch material, this jacket offers a remarkable 20K waterproof and 20K breathability rating. All seams are fully sealed and...

Rig your favorite soft plastics lure with Mustad's Infiltrator Blade rig for an irresistible presentation that can handle a fight with bass, pike, and other freshwater gamefish. The Infiltrator's bend features a striking angle that positions the lure...

For attaching wire, thick mono, and thick fluorocarbon, the Mustad Demon Double Barrel Crimp Sleeves provide a solid connection without the need to tie knots. By design these crimps when properly rigged can hold near if not 100% of the lines strength, a...

The Brad’s Bait Divers are a superb action diving device utilizing a two-piece molded construction with a metal bill for superior strength and durability. Can be fished by trolling, casting, or back bouncing. Get your bait down to where the fish...

The Daiwa TD Eye Rods represent a pinnacle of innovation and precision in fishing gear, especially crafted for walleye anglers. At the core of these rods is the High Volume Fiber (HVF) Technology, a hallmark of Daiwa's commitment to lightweight yet...

The brand new TATULA line of bass rods are Finely Crafted with State of the Art Components. With Seven Categories of Rods and 28 different actions the TATULA collection is the most complete professional collection of bass rods.  The beautifully...

Fish-Field Baby Squid Hoochies are made from high quality UV materials that make the Baby Squid bright and soft. The glow eyes and glitter body draw attention and trigger bites so you can land more fish! Great for kokanee, trout, steelhead, salmon and...

Introducing the Daiwa Regal LT, a game-changing reel designed to revolutionize your fishing experience. Crafted with the groundbreaking ZAION V super composite material, it offers the perfect balance of lightweight construction and unparalleled...

Stay Liquid. It can feel like you're fighting the current or drowning in choices when picking your rod and reel combo; go with the flow instead. Take your pick between a 5 or 8 weight Liquid rod, paired with our ultra-reliable Liquid S reel in...

Mentor, expert or master of a certain knowledge. In your pursuit of fly fishing enlightenment, look to the Guru for guidance on the journey. This medium-fast action rod will surprise pros and novice anglers alike. With a forgiving feel, Guru...

Perfect for swimming or dragging ElaZtech® baits of all kinds through grass and brush, these free-swinging bullet-shaped jigheads are equipped with 3/0 to 5/0 Mustad® EWG hooks with molded keepers for easy weedless rigging and a unique quick clip...

Don't let the size fool you—the 1/8 ounce ChatterBait® Micro delivers the same erratic action and consistent vibration as its big brothers, but in a smaller package. The perfect choice for light tackle, this scaled down bladed jig features a...