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Simply apply Fire Gel on your finger and rub onto your favorite lure for maximum success. Features: EASY APPLICATION PROFESSIONAL STRENGTH EXTRA STRONG SCENT DESIGNED FOR THE TOUGHEST FISHING CONDITIONS MANUFACTURED TO WORK ON FLIES, LURES, BAIT...

Fish-Field Swimbaits feature a solid body construction with a big paddle tail that produces a wounded fish vibration throughout the water column. Cast and retrieve, jig it up and down, or even slow-troll to produce strikes. You will catch more Tuna,...

The unforgiving nature of coastal environments are home to a plethora of trophy game fish. Whether you're casting topwater spooks into bluefish blitzes, live-lining mullet on a circle hook for tarpon or sinking crabs to the rock piles for bulldog...

  Because we’ve lived on and fished the West Coast all our lives, one of the most tried- and-true uses of Fire Brine has always been on herring. Ditto for sardines & anchovies, minnows, shad, smelt & alewives in the Great Lakes and...

15" Bent Aluminum Rod Extension Extreme * Machined from 3/8" Billet Aluminum  * Bent to an exacting 64 degree angle to maximize reach * Powder Coated Black or plain aluminum * Comes complete with base (Rod Holders not included)

Features: Premium Chemical Sharped Hooks Silver Chrome Needle Point Octopus Hooks Clear Mono Leader Leader Length - 42 inch Egg Loop? 4pc in a Pack Product # Test LB Hook...

Gamakatsu Worm Extra Wide Gap (EWG)- Pocket Pack   Gamakatsu’s most popular and versatile hook, the legendary EWG worm hook is the gold standard in high performance wide gap hook designs. This hook fishes a Senko to perfection. Use it...