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The PENN® Carnage™ III rods are truly in a class of their own. These rods represent the next generation of high-performance rod building with powerful, lightweight blanks that are also extremely durable. Our proprietary SLS3 blank...

The PENN® Carnage™ III rods are truly in a class of their own. These rods represent the next generation of high-performance rod building with powerful, lightweight blanks that are also extremely durable. PENN’s RCB2 construction...

Keitech's revolutionary two-tone injection process uses several different types of salted plastics to achieve perfect balance & action. The most impressive feature of these great swim baits is the ability to maintain a perfect swimming motion at...

Brute strength meets refined style. Upgraded performance and styling merge with proven strength and enginerring. The heritage continues with the new C3, designed to meet the demands of the most hardcore angler. 3 stainless steel ball bearings + 1...

The tradition continues. With silky-smooth operation and power to spare, the new line of C4 round reels embodies trusted durability and engineering with that generations of anglers have come to expect. 4 stainless steel ball bearings + 1 roller...

The World Minnow 115SP suspending jerkbait comes packed with Shimano lure technologies to make it the ultimate jerkbait on the market. The World Minnow 115SP utilizes Shimano's patented FLASH BOOST technology to emit an enticing flash during the...

Super heavy duty split rings, ideal for connecting hooks to all sizes of lures. Made from the highest quality stainless steel, they are quick to "spring-back" after opening. Available in black chrome and stainless colors. SIZE - RATING QUANTITY PER...

Topped off with an irresistible PowerBait® flavored skirt and a Fusion19™ hook, the Berkley® Swim Jig features all the right things in all the right places for a high-quality jig that simply puts more fish in the boat. Regardless of where...

Topped off with an irresistible PowerBait® flavored skirt and a Fusion19™ hook, the Berkley® Swim Jig features all the right things in all the right places for a high-quality jig that simply puts more fish in the boat. Regardless of where...

The Ballistic you have come to know and love has been redesigned and upgraded. Still featuring the LT Concept for the ultimate in Light and Tough performance- now complete with our Monocoque Body (MQ) for even more power and a more compact frame...

The PENN® Carnage™ III rods are truly in a class of their own. These rods represent the next generation of high-performance rod building with powerful, lightweight blanks that are also extremely durable. Our proprietary SLS3 blank...

The PENN® Carnage™ III rods are truly in a class of their own. These rods represent the next generation of high-performance rod building with powerful, lightweight blanks that are also extremely durable. PENN’s RCB2 construction...