Flash Sale

If you need to downsize your offering when the fish are targeting smaller forage, the Shimano Zumverno 95 SP Flash Boost Jerkbait delivers unbelievable performance that will put more bass in your livewell. Built to provide a small and compact profile,...

An ideal lure for cranking in heavy cover or targeting fish actively feeding on bait, the World Rush 56F FB leverages Shimano's FLASH BOOST technology to entice bites from trophy fish. The proprietary FLASH BOOST technology suspends reflective foil on...

A natural enticement for bass in goby-rich environments, the new 2.4-inch TRD GobyZ reinforces Z-Man’s trendsetting finesse bait lineup with a surprisingly adaptable shape. Poured with extra malleable 10X Tough ElaZtech® superplastic, the TRD...

Explicitly designed for West Coast anglers, the Teramar West Coast (WC) series of rods provides increased casting distance of heavy jigs and extra lifting power to conquer even the strongest of game fish. Shimano built the Teramar WC series utilizing...

Explicitly designed for West Coast anglers, the Teramar West Coast (WC) series of rods provides increased casting distance of heavy jigs and extra lifting power to conquer even the strongest of game fish. Shimano built the Teramar WC series utilizing...

The dynamic fisheries and challenging conditions of the West Coast are home to some of the most iconic game fish that swim the salty world. Whether you're flylining a sardine for yellowtail and dorado around kelp paddies, casting irons at acres of...

Radically redefined, the all-new NRX+ INSHORE draws from more than forty years of G. Loomis technology, innovation, and design to meet the performance demands of today’s elite inshore angler. Our American-made blanks are rolled with Spiral X...

Radically redefined, the all-new NRX+ INSHORE draws from more than forty years of G. Loomis technology, innovation, and design to meet the performance demands of today’s elite inshore angler. Our American-made blanks are rolled with Spiral X...

Elevate confidence on the water with the all-new Calcutta Conquest MD 300 & 400 lineup of reels. Shimano engineered these technology-packed offerings for large swimbait anglers looking for power and dependability when targeting trophy-caliber fish...

Dedicated dry fly anglers know the deal. Your job? Flawless presentation. The trout’s job? Avoiding introduction. Picky and particular, feeding trout aren’t often available to receive offerings sent in a straight-line path. Perfect,...

Value-packed with power and performance, the Ambassadeur® S Line-Counter round reel gets the job done day after day. Featuring 2 stainless steel ball bearings for smooth operation, 11 pounds of drag pressure, and a lighted digital line-counter,...

Runs 2 feet to 6 feet. The patented two-part body emits low-frequency sound vibrations that attract fish and trigger strikes while virtually eliminating line twist. The Classic Vibrax® gets a tasty candyback! Colored bell is accented with metallic...