Flash Sale

The Mustad 1X fine wire Beak Hook is perfect for natural bait saltwater presentation. The strong forged hook features perfect penetration and holding capacity. Use it for delicate bait presentation to target Sea Bass, Snapper, reef fish like Tautog and...

The Mustad Demon Perfect® Circle Wide Gap Inline Hook is a true circle hook featuring a wide gap, offering the best hookup ratios. The distinct curved shape of the circle hook will, when the fish takes the baited hook and swallows it, ensure that...

The Mustad fine wire Big Gun® Siwash hook is an excellent choice for salt and freshwater fishermen using live bait. Works equally well with shrimp, pinfish and cut bait. It is also a great replacement hook for spinner baits, trolling spoons and...

Additional base for aluminum rod extension. Fits all Fisheng Aluminum Rod Extensions. Comes in both Powder Coated Black and Aluminum Finish   Prop 65: WARNING - Cancer and Reproductive Harm - www.P65Warnings.ca.gov

Gulp! Alive! baits offer the best alternative to live bait ever produced. The baits are soaked in the powerful attractant to catch more fish. Put the bait back in the bucket to ReCharge its effectiveness. You don't have to deal with the hassle of live...

The Free Swimmer features an Air Rotor that stands out for its balance, toughness, and sensitivity. Its arched profile and 15% weight reduction compared to standard rotors offers optimal winding smoothness while eliminating vibration thanks to a...

Kokanee Dodger Arrow Flash Jr. is a smaller version of our popular dodge. Wherever smaller dodgers are favored, the Kokanee Dodger Arrow Flash Jr.is a super producer. They have more ‘kick’ than other small dodgers as well as plenty of...

A continued tradition of Swedish craftsmanship and design, the Ambassadeur® Catfish Pro round baitcast reel features a six-pin centrifugal braking system and robust aluminum construction; the Catfish Pro delivers superior casting performance and...

FUEGO LT is ZAION V carbon-fiber body, not a nylon-based plastic that you see in other manufacturers’ reels at this price-point. The new FUEGO stands alone in the marketplace at this price. You also get some weight reduction (3%-5%) as a...

The Free Swimmer features an Air Rotor that stands out for its balance, toughness, and sensitivity. Its arched profile and 15% weight reduction compared to standard rotors offers optimal winding smoothness while eliminating vibration thanks to a...

Two types of spinner baits with every detail thought out to be both tough and vibrating. Thin arms are deformed and do not provide good hooking yet thick arms have difficulty transmitting the vibration of the blades to the body. The Bt spinnerbait...

Two types of spinner baits with every detail thought out to be both tough and vibrating. Thin arms are deformed and do not provide good hooking yet thick arms have difficulty transmitting the vibration of the blades to the body. The Bt spinnerbait...