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As featured on the Pee Wee™ Wiggle Hoochie and Wiggle Hoochie™, this unique crank-style bill design has an unbelievable look, including a high-UV option. Add this irresistible to your favorite application for walleye, kokanee, trout, salmon...

Mad River Drifters are available in 4 different sizes (diameters) with added lead or without. The added lead will help them sink faster in deeper water with more current. Less snags! Better drifts! Mad River Drifters work ideal for Side Drifting and...

* Machined from 3/8" Billet Aluminum  * Powder Coated Black or plain aluminum (Rod Holders not included)

These stops are specifically designed for all of your Soft Bead needs. The stops feature a tight fit for the line and a bevel that keeps your bead from slipping over. The Clear T-Stops are included in all Soft Bead Pro Packs and packs of beads Bead...

Features: Made in USA with genuine Spectra® with finer braid resulting in a smoother hand-feel and enhanced abrasion resistance. Jerry Brown Line One Braid is a Gel Spun Spectra® braided line that performs in all saltwater or freshwater...

The 60" Retractable Ruler will ensure that you always know the length of your catch. Spring loaded retractable ruler for easy storage. Oversized, easy to read numbers, in 1/2” increments up to 60”. Non-reflective surface ensures length shows in photos...

Comes in a pack of 3. NEW DESIGN The new biodegradable foam has more benefits beyond keeping our waterways cleaner.  The new design out-performs the original plastic design in every way. 30% Lighter:  Easier, more efficient casting and...

Pro-Cure Water Soluble Fish Oil - 4oz Unlock the power of nature with Pro-Cure Water Soluble Fish Oil, a game-changer for anglers looking to attract more fish with ease. This 4oz bottle is packed with premium fish oil that’s been specially...

Features: Waterproof & Sealed  Black 2 sided enclosed compartments Removeable Divider Black 7.7" x 4.2" x 1.6"  

Super smooth solid one piece ring attached to the Light Wire Live Bait hook. The perfect hook for small live baits and delicate saltwater presentations. Six hooks per pack.    

Aerojig Worm Jig Heads are wildly effective for both summer and winter steelhead.  Custom wire keepers molded into the jig head hold your worm securely for hours of hassle free fishing.  We added a small dot to the body of the worm allowing...

Gulp! has 400 times more scent dispersion than ordinary plastic bait. The extreme scent dispersion greatly expands the strike zone allowing you to catch more fish! Even more impressive, the natural formulation of Gulp! outfishes live bait in head to...