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Keep the line in the water. The compact, dual-ended LineDriver has everything needed to simplify line management: one end rotates to quickly tie knots and clear eyelets, the other end features a crimper, hook threader, and scissor snips. A pocket clip...

TechSet® technical locking curve maximizes hook sets and locks fish in place. Moon eye shaped jig head provides added control and balance for a variety of jigging, swimming, twitching and popping techniques. Premium rabbit hair body and strip tail...

  Available in both corrosion-resistant black chrome finish and red, these are ideal for both fresh and inshore saltwater - either as replacement hooks for smaller profile lures or as a "stinger" when bait fishing. Features include round bends,...

Sure Spin Bait Cutter Pro The Sure Spin Bait Cutter Pro is a unique half-pipe design that makes centering bait for consistent action cuts easy!  Angled cuts for spinning bait fish or for a perfect union with our Sure Spin Bait Fish...

Shimano Speedmaster Surf Spinning Rods SpeedMaster Surf rods were designed to achieve long-distance casting and proper lure action. Paired with Shimano Long Cast Concept reels, these versatile rods can put anglers within range of anything that swims...

The redesigned Trevala B continues the legacy of an iconic crossover rod series. Designed for maximum versatility — jigging, tossing lures or live bait — TC4 blank construction provides bulletproof durability. All models feature a rubber...

The redesigned Trevala B continues the legacy of an iconic crossover rod series. Designed for maximum versatility — jigging, tossing lures or live bait — TC4 blank construction provides bulletproof durability. All models feature a rubber...

Steelheading isn't a pastime. It's an obsession. Forged from experience, passion — and often a healthy pinch of optimism — hardened steelhead anglers in North America's Pacific Northwest, Alaska, and Great Lakes Region slog through extreme...

Steelheading isn't a pastime. It's an obsession. Forged from experience, passion — and often a healthy pinch of optimism — hardened steelhead anglers in North America's Pacific Northwest, Alaska, and Great Lakes Region slog through extreme...

Steelheading isn't a pastime. It's an obsession. Forged from experience, passion — and often a healthy pinch of optimism — hardened steelhead anglers in North America's Pacific Northwest, Alaska, and Great Lakes Region slog through extreme...

Steelheading isn't a pastime. It's an obsession. Forged from experience, passion — and often a healthy pinch of optimism — hardened steelhead anglers in North America's Pacific Northwest, Alaska, and Great Lakes Region slog through extreme...

Fish-Field Mini Squid Hoochies are made from high quality UV materials that make the mini-squid bright and soft. The glow eyes and glitter body draw attention and trigger bites so you can land more fish! Great for Kokanee, Salmon & Steelhead...