Flash Sale

Don’t get caught in the fray; cutting with precision was a key design influence of the Neat Freak Braided Line Cutters. Micro serrated blades partner with BearHand Control™ to deliver ergonomic confidence in hand. Engineered to meet...

The Controller 6" Folding Fillet Knife is the perfect companion for the adventurer. The intuitive GuideFins™ & tactile HydroTread Grip™ offer ultimate control of the knife for smooth, clean cuts, even in slippery conditions. Engineered...

Make short work of messy business. The Controller 6" Saltwater Fillet Knife is designed for clean, smooth cuts with a flexible blade that provides just the right amount of give. The intuitive GuideFins™ & tactile HydroTread Grip™ offer...

When you've just caught your next meal, you demand a fillet knife that expertly handles that precious catch. The Ceviche™ is the no-fuss, task-specific blade you need on deck to handle the cleaning of everything from pan fish to trophy-sized...

Keep the line in the water. The compact, dual-ended LineDriver has everything needed to simplify line management: one end rotates to quickly tie knots and clear eyelets, the other end features a crimper, hook threader, and scissor snips. A pocket clip...

TechSet® technical locking curve maximizes hook sets and locks fish in place. Moon eye shaped jig head provides added control and balance for a variety of jigging, swimming, twitching and popping techniques. Premium rabbit hair body and strip tail...

  Available in both corrosion-resistant black chrome finish and red, these are ideal for both fresh and inshore saltwater - either as replacement hooks for smaller profile lures or as a "stinger" when bait fishing. Features include round bends,...

Sure Spin Bait Cutter Pro The Sure Spin Bait Cutter Pro is a unique half-pipe design that makes centering bait for consistent action cuts easy!  Angled cuts for spinning bait fish or for a perfect union with our Sure Spin Bait Fish...

Shortbus Riffle Runner Casting Spinners come in 4, 4.5 and #5 sizes.  Colors range from Silver, Gold, Metallic Blue, Metallic Chartreuse, Metallic Pink, & Metallic Purple.  Pure Silver finish on the blades for better reflection. UV...

The World Diver 99SP suspending jerkbait comes packed with Shimano lure technologies to make it the ultimate deep-diving jerkbait on the market. The World Diver 99SP utilizes Shimano's patented FLASH BOOST technology to emit an enticing flash during...

Pull in bigger fish with the powerfully attractive Spin-N-Fish Trolling Plug from Yakima Bait. The pull-apart bait chamber can be filled with bait of your choice to disperse enticing scent as it's pulled through the water column. It can be rigged to...

Pull in bigger fish with the powerfully attractive Spin-N-Fish Trolling Plug from Yakima Bait. The pull-apart bait chamber can be filled with bait of your choice to disperse enticing scent as it's pulled through the water column. It can be rigged to...