Flash Sale

Walley, salmon, and trout beware, Daiwa’s new Great Lakes 40 LC reels are here, and at value that cannot be beat, more anglers than ever will be able to access your waters with confidence and precision. The new Great Lakes 40 LC features critical...

Keep your fingers from toothy fish with Mustad's Pistol Grip Hook Remover. The non-slip grip and ergonomic design make removing hooks safe and controlled. 11.5" Design Aluminum Tube Stainless Steel Hook Non-Slip Handle

When targeting kingfish, every second matters. This rig is built for speed, precision, and punishment. Developed in collaboration with BlacktipH, it’s engineered to handle blistering runs and razor-sharp teeth from king mackerel and other...

The new Wingman Slow Fall Jig offers multiple presentation possibilities depending on where blades or assist rigs are attached using the revolutionary Mustad Fastach™ Clip. The Wingman can create a stable, head-down descent with deadly flutter, a...

Fitted with Mustad's AlphaPoint®, the iconic shape of these jigging assist hooks match perfectly with premium flash and braid for the ultimate rig for hooking big fish. The latest hook technologies deliver a hook that optimizes quick penetration and...

Fitted with Mustad's AlphaPoint®, the iconic shape of these jigging assist hooks match perfectly with premium flash and braid for the ultimate rig for hooking big fish. The latest hook technologies deliver a hook that optimizes quick penetration and...

Slow fall jigging techniques are central to Mustad’s salty DNA. The Ruthless Slow Flash Jigging Assist Rig entices strikes thanks to the red tinsel flash and solid epoxy wrapping. For ultimate freedom of movement, the assist thread has been...

Built for anglers targeting apex predators, the BlacktipH Shark Rig delivers uncompromising strength and reliability under extreme pressure. Designed for both beach and boat fishing, it’s engineered to handle violent runs and crushing bites from...

Built for serious bottom fishing in 30 to 300 feet, the BlacktipH Bottom Rig is designed to stay locked in from drop to hookup. Whether you’re targeting snapper, grouper, triggerfish, or other reef-dwelling predators, this rig delivers the strength...

Simple. Strong. Deadly effective. The BlacktipH Long Wire Live Bait Rig is designed for larger live baits and situations where fish strike further back. Its extended 42” wire length offers added protection against bite-offs while maintaining a...

Whether you’re trolling weed lines or sight-casting to a school, the Dolphinfish Rig gives you the edge you need to land more fish. Developed in collaboration with BlacktipH, this rig is built for reliability and versatility—trusted by...

Simple. Strong. Deadly effective. The BlacktipH Short Wire Live Bait Rig is built for compact live baits and tight trolling spreads when precision matters. It features a Mustad 39951 UltraPoint 8/0 hook with a Black Nickel finish for razor-sharp...