Soft Plastic Lures

Arguably the most versatile and effective Ned Rig bait in the Z-Man lineup, these 2.75” solid bodied, quad-tentacled stickbait/tube hybrids feature the key attributes that finesse enthusiasts have come to love: super-soft salt-impregnated material,...

Classic TRD profile, buoyancy, softness, and durability that Ned Rig enthusiasts have grown to love, but with an elongated 4" profile that triggers bites from bigger bass. Incorporating the familiar profile and irresistible action found in the hugely...

We teamed up with Brian ‘B.Lat’ Latimer to create the ultimate 6.5” finesse worm, and with its perfectly dialed-in body thickness, bulbous tail, and buoyant 10X Tough ElaZtech® construction, our co-creation delivers the ultimate in...

This finesse-sized 3.75” split-tail soft jerkbait is ideal for situations when smaller baitfish are on the menu, whether drop-shotting for smallmouth, jigging on the bottom for seatrout and redfish, or fishing vertically for walleye. Mimicking a...

A staple for fresh- and saltwater anglers worldwide, these 5” floating soft jerkbaits feature a pintail that comes alive with the slightest movement and will outlast any comparable baits on the market, thanks to their 10X Tough ElaZtech®...

A fish-shaped body, lively tail, deep belly hook pocket, and wide array of vibrant colors make these 4” and 5” curly tail baitfish imitations the perfect swimming grubs for a wide variety of applications! A fat minnow body and tapering, curly...

Don’t let its unassuming shape fool you; this 3.5” slender baitfish imitation is one of the most effective finesse baits on the planet for Ned Rig and drop shot applications alike, thanks to its incredibly soft and buoyant 10X Tough...

Perhaps the most versatile bass bait in the Z-Man lineup, this 4” craw features hard-thumping claws and a naturally buoyant, 10X Tough ElaZtech® body that make it ideal for flipping, pitching, Texas rigging, Carolina rigging, using as a jig...

When the going gets tough, the tough go ‘Slim’ with these slender 2.5” and 3” mini-swimbaits, featuring an intelligently designed curved paddle tails that pulsate at all retrieve speeds—and trigger aggressive strikes from...

The perfect swimbait or twitchbait for inshore saltwater pursuits, these 4” 10X Tough ElaZtech®, Pro-Cure® Super Gel infused baitfish imitations feature a slender, segmented body and a thin paddle tail that produces a seductive wiggle even...

A streamlined shape, ribbed torso, meaty body, and oversized tail appendages make this 4” creature the bait of choice of our ProZ for flipping, pitching, punching, and other heavy cover applications. Ideal for heavy cover applications like...

The ultimate swimming worm, this 6” beefy profile is equipped with our exclusive curved paddle tail for maximum commotion on all retrieves speeds, while its buoyant 10X Tough ElaZtech® construction ensures that it stays on top of the slop for...