Soft Plastic Lures

Features:  Double Glow Hoochies  2-pack  9" Long  Great for Halibut, Lingcod, and trolling for big Tuna

Features:  Glow Eyes  UV Enhanced/Glow Body  1 3/4" Long  6PC/Pack Fish-Field Baby Squid Hoochies are made from high quality UV materials that make the Baby Squid bright and soft. The glow eyes and glitter body draw attention...

Fish-Field UV Hoochies are made from high quality UV materials that make the squid bright and soft. The glow eyes and glitter body draw attention and trigger bites so you can land more fish! Features:  5pc per pack  5" Long  UV...

Fish-Field UV Hoochies are made from high quality UV materials that make the squid bright and soft. The glow eyes and glitter body draw attention and trigger bites so you can land more fish! Features:  6pc per pack  The average size is 3",...

Gulp! Alive! baits offer the best alternative to live bait ever produced. The baits are soaked in the powerful attractant to catch more fish. Put the bait back in the bucket to ReCharge its effectiveness. You don't have to deal with the hassle of live...

Fish-Field Saltwater Shrimp Flies are made with UV and Glow materials. Hand-tied on ultra sharp barbed hooks. These shrimp flies are easy to rig for bottom fishing. Great for seabass, lingcod and other saltwater species. Features: Saltwater Shrimp...

A natural enticement for bass in goby-rich environments, the new 2.4-inch TRD GobyZ reinforces Z-Man’s trendsetting finesse bait lineup with a surprisingly adaptable shape. Poured with extra malleable 10X Tough ElaZtech® superplastic, the TRD...

Whether you fish fresh or salt, shallow or deep, these Pro-Cure® Super Gel-infused, salt-impregnated, 10X Tough ElaZtech® superplastic forked tail soft jerkbaits are a must-have addition to your arsenal! A super-lifelike, salt-impregnated soft...

Fish-Field Scale Tinsel Flash are made with UV material which has great reflectivity while in the water, even under low-light conditions. They can be used as hoochie inserts and also for building spinners and trolling rigs. They can be trimmed down...

A Squid Vibe. Yes, it's a world first! There has never been a lure that can do what the Squidtrex does. The SQUIDTREX uses Pat. Pending technology to combine a soft vibration lure into a squid shaped body. It can be jigged vertically both fast and...

The quintessential ChatterBait® trailer, the jointed body and forked tail of this 4.5” baitfish imitation provide the perfect profile and seductive wiggle on the back of your favorite bladed jig and can be fished for an entire session...

Bulletproof 10X Tough ElaZtech® construction, a lifelike profile with scale pattern and dorsal fin detail, vibrant swimming action, a wide array of color choices, and 4”, 5”, and 7” size options make this paddle-tail swimbait a...