Soft Plastic Lures

The LIVETARGET Fleeing Shrimp soft lure, bristling with three-dimensional anatomical features, is rigged on a custom jig head and armed with a strong, corrosion-resistant hook. The Shrimp's silicone skirt animates the lure's appearance by mimicking the...

Threadfin Shad are one of the most abundant and widely dispersed forage species and are a prime target of most freshwater game fish. Fish the LIVETARGET Threadfin Shad Swimbait during the spring shad-spawn, in the summer when Shad school up, or during...

When Bass get dialed in to a big Shad bite, the new LIVETARGET Gizzard Shad Swimbait is an ideal match. With a wide and deep body, anglers now have a big profiled swimbait to target shallow to deep ranges. The Oscillator generates a moderate wobble...

Accurately mimicking the body shape and detail of a real goby, the Gobius swimbait is poured from impossibly soft yet durable ElaZtech® superplastic material, producing maximum underwater movement and longevity. Key specs include a split dorsal fin...

Gulp! Alive! baits offer the best alternative to live bait ever produced. The baits are soaked in the powerful attractant to catch more fish. Put the bait back in the bucket to ReCharge its effectiveness. You don't have to deal with the hassle of live...

A specially tuned version of the legendary Kaera, the Jackall Kaera S2 Beat Frog features a bladed attachment that amplifies action and acoustic appeal. Creating a defined scratching noise and a bit of flash with every twitch, the Jackall...

Jackall developed a specific Flick Shake worm and Jig Head that work together as a system. The Flick Shake worm has a built-in curved design, which creates a squirming action that the fish cannot resist. The Flick Shake worm is also salt injected and...

Fish-Field Saltwater Shrimp Flies are made with UV and Glow materials. Hand-tied on ultra sharp barbed hooks. These shrimp flies are easy to rig for bottom fishing. Great for seabass, lingcod and other saltwater species. Features: Saltwater Shrimp...

Truly a multipurpose workhorse, the Jackall Chunk Craw provides versatility and action that leaves all other craw-style soft plastics in the dust. Built with two big fluttering claws, the Jackall Chunk Craw performs well with traditional...

A new versatile soft swim bait, the Jackall Rhythm Wave will trigger the right bite. Extremely versatile and impressively durable, it features a keel-shaped body and shad-like tail, when retrieved it kicks in "Rhythm". With a nice wobbling action, the...

Featuring a pintail baitfish profile and segmented body, the ChatterSpike pairs perfectly with all standard bass-sized ChatterBait® bladed jigs to produce an enticing, undulating action at all retrieve speeds. Its 10X Tough ElaZtech®...

A natural enticement for bass in goby-rich environments, the new 2.4-inch TRD GobyZ reinforces Z-Man’s trendsetting finesse bait lineup with a surprisingly adaptable shape. Poured with extra malleable 10X Tough ElaZtech® superplastic, the TRD...