New

Redefine innovation to conquer the impossible. The iconic heritage of the Stella family embodies this mindset with the debut of the new Stella SW D, designed to elevate angler performance through industry-leading Shimano reel technologies. Built upon the...

Stay steady on slick surfaces with the Korkers Kling-On® Deck Sole—designed for anglers, boaters, and anyone who demands secure footing on wet, smooth decks. Made from a non-marking, high-friction gum rubber, this sole provides superior grip...

Confidently land and handle your catch with the Mustad 11.5" Lip Gripper, built for serious anglers who demand reliability on the water. Crafted from durable 420 stainless steel, this gripper resists corrosion in both fresh and saltwater environments,...

Shimano engineers designed Antares 100 B to deliver exceptional casting performance and smoothness, setting a new standard within the Shimano baitcasting reel lineup. The series features innovative braking and line management technologies unique to this...

Gulp! Alive! Floating Salmon Eggs – Fluorescent YellowMaximum Scent, Maximum Action – Unleash the Bite! Designed to outperform live bait, Gulp! Alive! Floating Salmon Eggs in Fluorescent Yellow offer unbeatable scent dispersion and vibrant...

The BKK Viper-61 is a heavy-duty 6X treble hook built for extreme saltwater fishing. Designed to handle the power of hard-fighting pelagic species like tuna and GTs, it’s the ultimate upgrade for anglers seeking strength, sharpness, and reliability...

48" of #40 Suffix Superior Line 4/0 BKK hooks spaced 1.5" apart with Nush Knot 3 Rigs per pack.

VIP Outdoors Chinook Soft Spinner/ Hard Bait Leader Roll EVA Leader Roll 48" Long leader 4/0 BKK hooks spaced 1.5" apart with Nush Knot 27 Pre-Tied Leaders

The Shortbus Stiffy Stainless Flasher Leash is designed to keep your flasher running true, even during tight turns or fast trolling in heavy current. Built with rigid, coated stainless steel cable rated at 150 lb. test, this leash maintains a fixed...

Operating outside the boundaries of the established tournament bass scene, technical swimbait anglers embrace a "culture of one" approach in their pursuit, focused on securing the largest fish in the system using one dedicated tactic to do it. This...

Turn up the flash and action on your kokanee setups with the Shortbus Kokanee Dodger—engineered to provoke aggressive strikes from finicky fish. Designed with the same proven Shortbus quality trusted by serious anglers, this lightweight dodger...

The Shortbus Plastic Fixed Clevis is a dependable choice for anglers looking to maximize blade stability and consistent spinning action. Designed to securely hold spinner blades in a fixed position, this clevis ensures optimal performance on your...