Hard Plastic Lures

The Brad's Wee Wiggler crankbaits are a superb action diving/floating crank utilizing two-piece molded construction for superior strength and durability to meet the demands of the most avid fisherman. Brad's Wee Wigglers feature a wide range of quality...

The Brad's Lil Wiggler crankbaits are a superb action diving/floating crank utilizing two-piece molded construction for superior strength and durability to meet the demands of the most avid fisherman. Brad's Lil Wigglers feature a wide range of quality...

This new style pencil lure has an action unlike any other lure in its class. Instead of the tail pointing down, it sits flat on top of the water, which makes it incredibly easy to "walk-the-dog". This allows anglers to use different retrieves and...

The 3D Inshore Surface Minnow is a wake bait with excellent balance for quick starting action around cover. Designed to be fished in shallow water the 3D Inshore Surface Minnow is an exceptional choice for fishing grass flats, oyster bars and other...

The 3D Inshore Minnow is a floating minnow bait with excellent balance for quick starting action around cover. Designed to be fished in shallow water the 3D Inshore Minnow is an exceptional choice for fishing grass flats, oyster bars, dock lights, bridge...

The 3D Inshore Minnow is a floating minnow bait with excellent balance for quick starting action around cover. Designed to be fished in shallow water the 3D Inshore Minnow is an exceptional choice for fishing grass flats, oyster bars, dock lights, bridge...

The Yo-Zuri 3D Inshore TopKnock Pencil Topwater Walker is a new larger 5 inch, 1 ounce "one-knock" topwater walker. This new style pencil lure has an action unlike any other lure in its class. Instead of the tail pointing down, it sits flat on top of the...

Yo-Zuri 3DB Poppers work best when fished with a horizontal resting position on the surface because they are designed with perfect shape and balance. These lures can be used with a pop and stop or walk the dog technique, both work well. Yo-Zuri 3DB...

Shimano designed the ARMAJOINT 190SF to solve the challenges of casting a big jointed swimbait in search of trophy fish. Lure engineers leverage Shimano's proprietary ARMABOOST technology to significantly increase casting distance and accuracy by...

Shimano’s unique JET BOOST technology within the CURRENT SNIPER Jerkbait is designed for exceptional long-distance casting, allowing the internal weight to slide back during the cast and then spring forward when the lure hits the water. Ideal for...

Shimano's legendary BOOST CONCEPT technology prevails with the introduction of World Pop 69F FLASH BOOST, a multi-purpose popper unlike anything else on the market. Designed with a cupped face to create a commotion on the surface and draw aggressive...

Special Line Light can be mounted in a fishing line. Features: Ideal for ice fishing, jigging, casting or trolling Light is sealed in a heavy plastic sleeve Heavy duty metal grommets at both ends ensure large fish capabilities Depth tested down...