Lures

VIP Outdoors Soft Cluster - UV Enhanced The Ultimate Soft Bead Solution for Salmon & Steelhead Dominate the river with VIP Outdoors Soft Clusters, designed to mimic the texture and appearance of natural roe better than hard beads ever could. These...

Get ready to add a deadly new weapon to your tackle box - the ultimate hybrid pencil-popper style bait. Designed for anglers who live for the heart-pounding, adrenaline-fueled thrill of topwater predation. The Salt Pencil 110F introduces anglers to more...

When the water gets skinny or the bait fish get small, it's time to call in the Switch Hitter. Purpose built with durable ABS plastic to target saltwater gamefish over grass flats, coral reefs, oyster bars, river mouths, and many other skinny water...

Introducing the big brother of the FASHAD family, the FASHAD 100S. This unique saltwater sinking hardbait features Daiwa's vibrant Lazer Impact design and a variety of retrieve-actions.Laser Impact design delivers anglers the ultimate visual drawing...

The Saltiga Cuddler is a masterfully crafted lure built to swim true in all conditions and target all varieties of apex saltwater gamefish. Collaboratively brought to life by Daiwa pro angler Ryota Segawa and Daiwa's premier design team, the Saltiga...

Engineered for speed, stability, and durability, the Rapala Sarda 22 is built to perform in demanding saltwater environments. Its stainless-steel, one-piece construction delivers unmatched strength, while the reinforced body and internal rib design give...

Ready to fish. Ready to catch. Berkley® PowerBait® makes novice anglers good and good anglers great. Backed by over 30 years of scientific development, the exclusive PowerBait formula delivers irresistible scent and flavor that fish can’t...

Irresistible scent. Proven action. More bites. Berkley® PowerBait® makes novice anglers good and good anglers great. Backed by over 30 years of research, the exclusive PowerBait formula delivers an irresistible scent and flavor that keeps fish...

Next-generation scent. Lifelike action. More strikes. Berkley® Gulp!® Floating Trout Worm takes trout fishing to the next level with extreme scent dispersion that expands your strike zone, helping you catch more fish. Crafted with an authentic...

Precision. Flash. Control. The Berkley® Bladed Rawler Jig redefines castable crawler presentations, combining high flash, slow-turn action, and unmatched angler control. Designed for both live and Gulp! crawlers, this innovative jig delivers a...

The Williamson Exciter Bird creates irresistible surface commotion that draws fish from a distance. Designed to splash and flutter across the water, it adds life and action to your trolling spread. Versatile and effective, it can be rigged in...

Built for high-speed trolling and offshore durability, the Rapala X-Rap® Magnum® Xtreme delivers unmatched performance for saltwater predators. Key Features: Extreme Speed Performance: Runs true at speeds over 15 knots, allowing you to cover...