Lures

Catch More Fish with the Power of Bio-Electricity: The Pro-Troll EChip Kits Ever wonder why predatory fish can strike your lure in pitch-black water or thick weeds? They are tracking the tiny electrical discharges emitted by living baitfish. The...

The bait that helped Dylan Nutt secure his 2026 Bassmaster Classic victory, the Berkley Lab Series Minnow combines fully optimized scent, taste, color detail, and action into one of the most productive soft-plastic minnows you can tie on...

The culmination of thousands of taste tests and years of scientific development, the Berkley Lab Series Finesse Worm was formulated and perfected at Berkley Labs to be the most game-changing series of finesse worms yet. Berkley strategically...

Featuring Berkley's exclusive PowerBait MaxScent formula, the Berkley PowerBait MaxScent Moeba Creature Bait utilizes its proven fish attractant combined with tournament bass fishing's fastest-growing urchin profile to ignite bites from...

The Yakima Bait Stuffer Bait Cleaning Kit is specifically packaged to simplify maintenance of your scent-chamber trolling lures, including the SpinFish and Cut Plug lines. What's Included 1 Bait Picker: A specialized tool designed to easily pick out...

Inspired by the story of Bessie, or the Lake Erie Monster, this bait is designed to help you take on the rigors of Muskie fishing and seek your monster. Sightings of the mysterious and terrifying Bessie date back as far as the 1700s and continue still to...

VIP Outdoors Twinkle Tensile (2.5") | 6-Pack Elevate your trolling game with the Twinkle Tensile, the secret weapon for anglers who know that visibility is the difference between a strike and a "near miss." Specifically engineered for Kokanee, Trout, and...

Nomad Design Live OPS Spectre Minnow Swimbaits are paddle tail soft plastics engineered to deliver lifelike action and realistic baitfish movement. The body produces a natural wiggle and roll, creating flash that closely mirrors the motion of real forage...

The Nomad Design Jerksquid combines the best of a jerk shad and a squid, creating an incredibly versatile lure that fish simply can’t resist. Whether you twitch it like a jerkshad, slow roll it like a minnow, or let it sit motionless in the rod...

The DT® (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the “strike zone” longer than any than other crankbait on the market. Made from balsa wood combined with carefully placed internal weights, tapered fuselage...

The Luhr Jensen Money Roll Flasher delivers a hard-thumping rotation that kicks in quickly, even at speeds as low as 1 mph, making it ideal for slow-trolling applications targeting salmon and other large predators. Its quick-start action drives movement...

Integrating the best features of a minnow-style fluke bait and a swimbait, the Rapala Crush City Mooch Minnow is a dominating new lure that bait-eating predators won t be able to resist. Whether you pair the Mooch Minnow with a jig head or a drop shot,...