Lures

Fish-Field UV Jig Heads Add a powerful edge to your presentation with Fish-Field UV Jig Heads — designed to attract more strikes and keep them hooked. UV-Enhanced Finish: Fluorescent colors that glow under UV light for maximum visibility, even...

These 'Twitchers' are the same as the 'Salmon Rabbit jigs' with a added layer of marabou that make this jig really come to life.

Fish-Field Pacific Chovy Heads closely resemble pacific anchovies allowing you to match the hatch perfectly. Specially designed for casting and jigging for tuna, bottom fish and other ocean species. The versatile DOUBLE RINGS and BAIT KEEPER system...

Designed to be the most realistic Squid ever made. The wings will mesmerize you with the most realistic roll and swim action just like a real squid.  With custom 3D squid eyes, custom scent, contracting tentacles and extended candles that flutter...

The Keitech 3.8-Inch Fat Swing Impact has taken the Paddle tail swimbait to the next level. The Keitech original two-tone color injection process uses several different types of salted plastics to achieve perfect balance and action. The most impressive...

Keitech gets "Froggy" with the New Noisy Flapper™. The "Noisy Flapper™" buzzing frog has tremendous kicking action even at slow retrieve speeds. Our Patented leg design is the Key to this game changer. The sharp ribbed edges catch...

Fish-Field Swimbaits feature a solid body construction with a big paddle tail that produces a wounded fish vibration throughout the water column. Cast and retrieve, jig it up and down, or even slow-troll to produce strikes. You will catch more Tuna,...