Lures

A Squid Vibe. Yes, it's a world first! There has never been a lure that can do what the Squidtrex does. The SQUIDTREX uses Pat. Pending technology to combine a soft vibration lure into a squid shaped body. It can be jigged vertically both fast and...

Features: PMMA Plastic Round Beads  Lazer Flash Coating 5mm, 6mm & 8mm Transparent 50 per Pack Great for Lure Building

Spec’d out by our ProZ, this primo USA-made bladed jig features a streamlined fish-shaped head, custom long shank VMC® jig hook, Z-Tie™ double umbrella EZ Skirt®, dual conical trailer keepers, super strong quick-clip line tie, and...

The quintessential ChatterBait® trailer, the jointed body and forked tail of this 4.5” baitfish imitation provide the perfect profile and seductive wiggle on the back of your favorite bladed jig and can be fished for an entire session...

Designed by Elite Series pro Brett Hite in conjunction with Japanese luremaker Evergreen International, the ChatterBait Jack Hammer is among the most refined and highly anticipated baits to ever hit the U.S. market. Its flat-bottom, low center of...

Designed to be paired with the Finesse TRD™, Finesse ShadZ™, TRD TubeZ™ or Hula StickZ™ to create the perfect Ned Rig, the Finesse ShroomZ jighead sports a custom wire keeper welded onto the hook shank that not only makes...

Bulletproof 10X Tough ElaZtech® construction, a lifelike profile with scale pattern and dorsal fin detail, vibrant swimming action, a wide array of color choices, and 4”, 5”, and 7” size options make this paddle-tail swimbait a...

Easy to use and catches lots of fish! Try the Short Bus Super Series 11" for all your salmon species! Shortbus Flashers can be used trolling for all types of sport fish in both freshwater or saltwater.  From Salmon, steelhead, kokanee &...

Shortbus Spinners are designed to give the maximum action in any water condition. Multiple size and color options available. Quality components and plating techniques make our blades some of the most durable and reliable on the market. Innovative blade...

Triangle flashers have been around in multiple fisheries across the US for years now. JT created a whole line with a few separating factors, the biggest being they're made in the USA using high quality materials and basically any color combo you can...

Fish-Field Micro Squid Hoochies are made from high quality UV materials that make the Micro Squid bright and soft. The glow eyes and glitter body draw attention and trigger bites so you can land more fish! Great for kokanee, trout and other species...

Pull in bigger fish with the powerfully attractive Spin-N-Fish Trolling Plug from Yakima Bait. The pull-apart bait chamber can be filled with bait of your choice to disperse enticing scent as it's pulled through the water column. It can be rigged to...