Developed and successfully utilized in Japan for the popular mid strolling technique with forward facing sonar, the Horizon Head Jig is designed to maintain a horizontal posture while imparting an extremely natural action to your bait. The Horizon Head...

Upgrade your hardbaits with the Single Hook 53, engineered specifically for small plugs and finesse lures. Featuring a precision-crafted large inline eye, this hook mounts seamlessly onto split rings without twisting, keeping your lure tracking straight...

Engineered for precision and finesse, the Antenna Hook is built with Tournament Grade Wire, Nano Smooth Coat, and a stinger hook design. Its 90-degree fluorocarbon weed guard, adjustable closer to the hook point, offers versatile protection and promotes...

The Super Tuned Drop Shot hook is designed for exceptional performance with a focus on precision and hookup ratios. Featuring Tournament Grade Wire and Nano Alpha finish, this hook boasts a G Lock point with a slightly upturned design to maximize hookup...

The Saltiga Frother is a big game popper designed to catch the most powerful predators of the seas and oceans. Part of the prestigious Saltiga line, this lure was developed to offer stability, exceptional casting, wire-through durability, and...

Designed in collaboration with the legendary Nishine Lure Works, Daiwa’s Mr. Fortune wakebait sports critical details for angling success beneath its nostalgic appearance. The unique hunch-back design and almost cartoon-like large forward-facing...

Maxima Ultragreen Big Game Monofilament Leader Wheels (55 yd) Tame hard-fighting trophy fish with the legendary strength and stealth of Maxima Ultragreen Big Game Monofilament Leader Wheels. Engineered specifically for punishing battles in both...

Simon Sockeye Dodgers are the highest quality, brightest flashing , most fish-catching dodgers anywhere. With a few tweaks to an existing 8" Les Davis design, the Simon Sockeye 8" Dodger is the last one you will ever need. A wide swinging action at even...

The Tanacom S300J joins the Tanacom family to give anglers power, comfort, and sportiness in deepwater fishing scenarios. Where hand-cranking deep water can leave anglers shoulders and arms throbbing the next day, the new Tanacom S300J puts that in the...

Atlas Mike's Lunker UV Enhancer - The UV craze is here to stay—and now cut-bait anglers have a faster, easier edge. Atlas Mike’s UV Enhancer delivers instant UV visibility with just a quick squirt, eliminating the guesswork and helping...

St. Croix Legend Xtreme Inshore Casting Rod (XSC70MHF) Exotic inshore. Tech-forward. Dominant performance. Engineered for anglers who demand non-negotiable sensitivity and relentless power, the St. Croix Legend Xtreme Inshore XSC70MHF pushes technical...

Fish-Field SubZero PVC Insulated Kill Bag 3D Series Flat-Bottomed Marine Catch Coolers for Maximum Capacity & Deck Stability Upgrade your catch retention with the Fish-Field SubZero 3D Series. Unlike traditional flat-laying 2D kill bags, the SubZero...