Ready to fish. Ready to catch. Berkley® PowerBait® makes novice anglers good and good anglers great. Backed by over 30 years of scientific development, the exclusive PowerBait formula delivers irresistible scent and flavor that fish can’t...

Irresistible scent. Proven action. More bites. Berkley® PowerBait® makes novice anglers good and good anglers great. Backed by over 30 years of research, the exclusive PowerBait formula delivers an irresistible scent and flavor that keeps fish...

Simple. Secure. Rust-resistant. The Danielson Crab Trap Bait Pin makes baiting your crab traps quick, easy, and reliable. Built from durable stainless steel wire, this bait pin resists corrosion in harsh saltwater environments and attaches securely to...

Next-generation scent. Lifelike action. More strikes. Berkley® Gulp!® Floating Trout Worm takes trout fishing to the next level with extreme scent dispersion that expands your strike zone, helping you catch more fish. Crafted with an authentic...

The Daiwa Tatula X TW 100 is engineered for anglers who demand maximum performance across a wide range of applications. Featuring Daiwa’s innovative LC Concept MAGFORCE-Z Spool, this reel is designed to deliver longer casts with a variety of lures...

Precision. Flash. Control. The Berkley® Bladed Rawler Jig redefines castable crawler presentations, combining high flash, slow-turn action, and unmatched angler control. Designed for both live and Gulp! crawlers, this innovative jig delivers a...

The PENN® Ally™ II Electric Boat Rod is built for anglers who demand power, reliability, and durability when tackling the toughest saltwater species. Engineered specifically for use with electric reels, this rod thrives in deep-drop and...

The PENN® Fathom™ Electric Reel is an innovative, first-of-its-kind reel built on the proven Fathom II Lever Drag platform. Designed to bring convenience and performance together, it features a fully integrated and replaceable lithium-ion...

The PENN® Squall® II Lever Drag Reel delivers power, precision, and durability in a lightweight, ergonomic package. Constructed with a graphite frame and palm sideplate, this reel offers excellent corrosion resistance while remaining easy to...

The Berkley® Vanish® Fluorocarbon Leader is a trusted choice for anglers across the U.S. and Canada, delivering easy casting, outstanding performance, and exceptional value. Made from 100% fluorocarbon, Vanish® remains virtually invisible...

Tested and approved by Berkley’s top saltwater captains and guides, the ProSpec® Chrome Metered Braid is engineered for serious offshore anglers who demand precision, durability, and performance. This premium, smooth, and supple 8-carrier braid...

Affordable, versatile, and built to perform, the PENN® Rival II Level Wind Fishing Reel delivers dependable strength and smooth operation for a wide range of fishing applications. Its lightweight graphite frame and sideplates provide durability and...