Upgrade your presentation with Shortbus Hoochie Tinsels. These tinsel inserts are designed to enhance the look and action of any bait, creating irresistible flash and movement in the water. Built with a premium blend of Mylar and Crystal Flash, they...

The Shortbus Hoochies deliver lifelike action that big fish can’t resist. Designed with realistic soft plastic bodies, oversized eyes, and flowing skirts, these squid lures create vivid swimming motion in the water. Perfect for building your own...

Customize your presentation with the Shortbus Dual Pack Spinner Body. Built with a quick-change clevis, this setup lets you easily add your favorite spinner blade to create a one-of-a-kind combination that matches the conditions. Perfect for anglers who...

The Shortbus Hoochie Tinsel Spinner is designed to grab attention and trigger strikes. With its flashy tinsel body, flowing hoochie skirt, and hard-thumping Colorado blade, this spinner is a proven choice for salmon and steelhead trolling...

Mimicking the fleeing action of a wounded baitfish while delivering massive amounts of scent to a target depth puts this lure on a level that can’t be matched.. The oversized bait chamber is easy to clean and built to pack more of your favorite...

When salmon and steelhead shy away from larger presentations, Brad’s Super Bait Skinny Mini delivers a smaller profile with the same big-water results. This compact, scent-dispersing lure pairs with trolling rigs and features an innovative...

The 2025 Aird 80 is built to deliver high-performance fishing at an affordable price. Featuring a 90mm swept handle for greater leverage and control, along with rubberized grips for a secure, comfortable hold, this reel gives you confidence in every cast...

Designed specifically for targeting trout, panfish, crappie, and other species that require precision and delicacy, the 25 Luvias ST SF features Daiwa’s exclusive MQ body, enhancing both rigidity and smoothness. At its core is the A7075 Tough...

The 2025 Saltist Star Drag Reels are built to handle the toughest saltwater battles with unmatched smoothness and reliability. Featuring Daiwa’s ATD carbon fiber drag system, they deliver consistent, powerful drag while maintaining long-term...

The Maxima One Shot Spools in Clear deliver high-performance monofilament line in a convenient, reel-ready format. Designed for anglers who demand strength, reliability, and low visibility, each spool contains just the right amount to fill a standard...

The Maxima Tuna Blue Service Spool is a top-tier monofilament fishing line crafted specifically for intense offshore fishing. Even the strongest fish—some reaching the 1,000‑pound mark—aren’t a match for its design, which emphasizes...

Trusted by serious anglers worldwide, the Maxima Big Game Leader Wheel in Tournament Silver delivers unmatched strength and reliability in demanding saltwater environments. Designed specifically for big game applications, this 55-yard spool of leader...