The E.D.C. is the reel you’ll grab without thinking twice — built tough, priced right, and ready to fish every single day. With a cast aluminum frame, it’s lightweight and durable enough to handle daily abuse without...

The Salty Hundo’50 builds on the proven comfort and fishability of its smaller counterpart but with a beefier frame designed for serious saltwater applications. It offers the same compact, ergonomic fit but adds increased line capacity and stopping...

The Bates Hundo’50 keeps everything you love about the Hundo—ergonomic shape, refined control, ultra-smooth casting—and fits it into a slightly larger frame. Built for anglers chasing slightly bigger fish or needing added stopping power...

The next evolution in precision angling is here—the Hundo LTS. Crafted with uncompromising attention to detail and industry-leading innovation, this reel is poised to make big waves in the light tackle game. The Hundo LTS features a gunmetal grey...

How does the Greatest Of All Time get any better? Well, we’ve done it! Take note of the G.O.A.T. SWM, crafted to elevate the experience of anglers hunting slightly larger, meaner quarry or folks chunkin’ multi-ounce glide and swim baits. Each...

Introducing the Bates Salty Hundo—the next evolution in precision engineering for saltwater anglers. While the original Hundo is certainly saltwater rated and plenty capable in saline rich waters, the Salty Hundo is reengineered and built...

Get ready to turn back the clock with Bates Fishing Co.'s latest masterpiece, the "O.G." This ain't just any old reel; it's a throwback to the classics, a nod to the original baitcasters that sparked our fishing passions. But don't let its vintage vibes...

Introducing the Bates Hundo—roughly twenty percent smaller, one hundo ? percent Bates with the same quality and craftsmanship you’ve come to expect.  The Hundo features a gunmetal grey anodized aluminum frame, fully CNC’d from...

Inshore ingenuity is the name of the game when it comes to Salty. For those bass fishermen turned saltwater angler, or for the coastal guy or gal who just prefers the accuracy and versatility a bait caster provides, we’ve designed a reel in a class...

Choose from 1 of the 3 proven egg cure blends: Millennial Bait Co Egg Cure Blend Beau Mac's Pro Glow Egg Cure Blend Keith Archers Ultimate Egg Cure Blend 16oz per jar  

Elevate your custom rigs and protect your knots with FishField Hard Plastic Beads. Whether you are building custom spinners, setting up a Carolina rig for bass, or tying the perfect drift rig for salmon and steelhead, these 4mm hard plastic beads are an...

Step up your saltwater game with the revolutionary LIVETARGET® Mullet Swimbait, engineered with cutting-edge Injected Core Technology (ICT)—a breakthrough in lure design that merges unmatched realism with proven performance. Unlike traditional...