A new larger twitch/glide style bait for the Yo-Zuri line-up, the Hydro Twitchbait.  At 7-1/2 inches and 4-1/2 oz and with its deep body, this lure has the profile needed to attract big gamefish species. A slow sinking, lipless bait with a seductive...

St. Croix Triumph Salmon & Steelhead Rods gives river anglers a durable, sensitive two-piece spinning rod for drifting spawn, float fishing, casting spinners, and working plugs for salmon and steelhead. The premium SCII carbon blank helps detect...

New to the Tatula MQ LT line up, two unique reels join the family to offer anglers precision reels for specific tactics. The FC LT2500-H, Finesse Custom model features a 1000 size Zaion V MQ body which lightens the overall weight, helping anglers...

Honoring 60 years of Daiwa’s legendary presence and our top-quality fishing equipment, Daiwa celebrates this extraordinary anniversary with the new Limited Edition 60th Anniversary Tatula MQ LT. Starting with its distinguished sterling silver...

Millennial Bait 3.0 Spinner Blade – 2 PackAdd flash and vibration to your setup with the Millennial Bait 3.0 Spinner Blades. Perfect for customizing your favorite lures or rigs, these blades deliver proven attraction to salmon, steelhead, and other...

Product Details Target pressured fish with the Storm Surge Minnow Soft Bait, a lifelike baitfish imitation with a tight, subtle swim that works in both clear and stained water. The dorsal fin doubles as a weed guard, helping the bait slip through grass...

Coyote Spoon It only took a short period of time for the Coyote Spoon to rise to the top of ocean salmon fisheries off of Oregon, Washington and Western Canada. The spoons thin material creates a very active swimming action that salmon can't resist...

Placing excellence within reach of any angler, SEVIIN expands its workmanlike GF Series with five all-new efficient and ultra-durable GF spinning reel models – each meticulously engineered for smooth and satisfying operation, uncompromising...

The GF Series reel gives you the perfect balance of castability, smoothness, and comfort. Each model is packed with features engineered to optimize performance without sacrificing durability. Every ounce of the GF Series was designed with the serious...

St. Croix RAYFIN Series Technology Suite SCIV+ CarbonRAYFIN rods are built on technique-optimized SCIV+ blanks, which are a hybrid of SCIV and SCVI carbon materials. SCIV is a high-modulus high-strain carbon fiber material producing extremely light and...

Okuma Tournament Concept Series “B” Bass Rods Tournament bass anglers demand gear that performs under pressure. Long practice days, changing conditions, and high-stakes moments require a rod that is perfectly balanced, comfortable in hand,...

Okuma Tournament Concept Series “B” Bass Rods Tournament bass anglers demand gear that performs under pressure. Long practice days, changing conditions, and high-stakes moments require a rod that is perfectly balanced, comfortable in...