WAKE MAGIC - A bite-triggering details evoke aggressive top-water strikes. Developed in collaboration with Lake Biwa’s professional guide, Shinji Sato, the Evergreen Wake Magic is crafted to draw attention while its bite-triggering details evoke...

Flutter Gizmo The Evergreen Flutter Gizmo is an expertly designed “dice” style bait with key fish attracting properties that set it apart from the crowd. Its PVC material construction offers a durable platform for repeated use fish after...

CountDown® Magnum® Elite Built upon the legendary durability and world-record producing classic Rapala Wounded-Minnow action of the Magnum® the CountDown® Magnum® Elite has a tough Abachi wood body and is constructed to be more...

Versatile Performance. Built to Fish Anywhere. The Okuma Safyre Low Profile Baitcast Reel is designed for anglers looking for dependable performance, smooth operation, and all-around versatility. Built with a lightweight,...

Lightweight Precision Meets Proven Strength The Okuma Helios XT Low Profile Baitcast Reel is built for anglers who demand high-performance casting, refined control, and dependable strength in a lightweight package. Designed with a rigid...

Lightweight Design. Precision Performance. Built to Fish. The Okuma Eminent Low Profile Baitcast Reel is engineered for anglers who demand lightweight strength, smooth performance, and total control on the water. Built around a rigid yet...

The Daiwa D-VEC Tactical View Zip Bags are water-resistant tackle storage bags made from strong clear plastic for easy visibility of stored contents. Their durable, transparent construction helps protect soft plastics, terminal tackle, and other small...

Inspired by the demanding needs of elite competitive anglers, Daiwa’s new Tatula MQ Elite spinning reels fuse strength and sensitivity into a reel that both competitors and weekend warriors can depend on to put more fish in their nets. The Tatula...

Blue Fox Gilded Classic Vibrax® Bringing flash and attraction to a totally new level with premium high-definition patterns and metallic gilded face blades. Product Details Patented 2 part body virtually eliminates line twists Free turning...

Fish-Field Power Rolling Swivels (25 Pack) Extreme Security. Zero Line Twist. The Fish-Field Power Rolling Swivels are built for anglers who demand a "fail-safe" connection. With the high-speed rotation of a rolling swivel, this hardware...

The Fish-Field Plastic Clevis (Fixed) delivers smooth, consistent blade rotation while protecting your leader on custom-tied rigs. Engineered specifically for salmon, steelhead, walleye, and kokanee tackle builders, this fixed-position clevis prevents...

Born from the mind and hands of master lure craftsman Morizo Shimizu, the Evergreen Bull Point Shad is unveiled as the perfect compliment to one of the most accomplished lures in the last decade, the Evergreen Jack Hammer. Forged with a thickened body,...