Made the same as our fish bags, our new soft sided cooler bag can hold 36 cans and 15 pounds of ice! Measuring at 17" L x 12" H x 10" W, these cooler bags are the perfect size for any occasion. With 1/2" closed cell foam insulation, these coolers will keep cold for days and the white vinyl helps reflect the heat while out in the hot sun. Each cooler has a front dry pouch for storage of phones, keys, tablets, etc. This bag is water tight due to welded seams and is airline carry on compliant! When not in use, these cooler bags can be stored flat to be out of the way and for easy storage.