Designed by Elite Series pro Brett Hite in conjunction with Japanese luremaker Evergreen International, the ChatterBait Jack Hammer is among the most refined and highly anticipated baits to ever hit the U.S. market. Its flat-bottom, low center of...

The Finesse TRD (The Real Deal) is designed specifically for the Midwest finesse style of fishing, more commonly known as the Ned Rig, which has been gaining momentum nationwide as a subtle and easy-to-master, yet amazingly effective, presentation...

Designed to be paired with the Finesse TRD™, Finesse ShadZ™, TRD TubeZ™ or Hula StickZ™ to create the perfect Ned Rig, the Finesse ShroomZ jighead sports a custom wire keeper welded onto the hook shank that not only makes...

Time and again, top anglers rely on The Original ChatterBait® brand bladed swim jig to help fill livewells and cash tournament checks. This groundbreaking lure's patented design and trademarked hex-shaped blade combine to produce unmatched...

Bulletproof 10X Tough ElaZtech® construction, a lifelike profile with scale pattern and dorsal fin detail, vibrant swimming action, a wide array of color choices, and 4”, 5”, and 7” size options make this paddle-tail swimbait a...

Beckman Nets require a $100 fee to ship. Beckman Standard Landing nets feature a Quick-Connect Channel that allows for an ultra-fast connection of the handle to the yoke. The ultra-strong hoop features an Internal Y-Bar construction for increased...

P-Line’s CX Premium Fluorocarbon Coated Line is one of the most innovative lines available, combining copolymer and fluorocarbon technologies. With low memory and improved limpness, CX Premium eliminates the line nightmares of a spinning reel,...

Unbeatable Performance. Behold the new standard in spinning reels, DAIWA’s brilliantly-designed Tatula MQ LT. The new Tatula MQ LT embodies a rich features set, which starts with its one-piece MONOCOQUE ZAION V body. This design framework yields...

These Limited Edition Fish-Field Chrome Steelhead Decals are made with durable metallic finish materials. They are waterproof and last for years before the colors fade. Put them on your boat, tackle box, cars or anywhere you would like to show your...

Easy to use and catches lots of fish! Try the Short Bus Super Series 11" for all your salmon species! Shortbus Flashers can be used trolling for all types of sport fish in both freshwater or saltwater.  From Salmon, steelhead, kokanee &...

8FT Rods are considered oversized and require a $100 fee to ship. 8FT Edition. Proprietary IMX-PRO technology yields blanks up to 15% lighter with improved strength! IMX-PRO blanks are optimally designed to fish specific techniques thanks to...

The Tanacom family has grown even bigger. With the all new Tanacom 1200 it was time to introduce a smaller size. The brand new Tanacom 800 is born with an astounding 660 yards of 80-pound-test Daiwa J-Braid – that’s 220 yards...