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Delivering the definition of versatility, Shimano Enber 60SP Crankbait boasts Shimano’s most cutting-edge design concepts so anglers can target a gamut of freshwater species with a wide range of techniques. Built with an extended tail profile...

If you need to downsize your offering when the fish are targeting smaller forage, the Shimano Zumverno 95 SP Flash Boost Jerkbait delivers unbelievable performance that will put more bass in your livewell. Built to provide a small and compact profile,...

An ideal lure for cranking in heavy cover or targeting fish actively feeding on bait, the World Rush 56F FB leverages Shimano's FLASH BOOST technology to entice bites from trophy fish. The proprietary FLASH BOOST technology suspends reflective foil on...

Explicitly designed for West Coast anglers, the Teramar West Coast (WC) series of rods provides increased casting distance of heavy jigs and extra lifting power to conquer even the strongest of game fish. Shimano built the Teramar WC series utilizing...

Explicitly designed for West Coast anglers, the Teramar West Coast (WC) series of rods provides increased casting distance of heavy jigs and extra lifting power to conquer even the strongest of game fish. Shimano built the Teramar WC series utilizing...

Water may be the source of life, but it's also been the demise of many valuable items, from cell phones to cameras and more. Keep your larger valuables dry and secure with Plano Waterproof StowAway® ultility boxes. With a Dri-Loc® O-ring...

Because each day on the water is just a little bit different, your tackle storage needs to provide the flexibility for you to adjust. Our ProLatch® StowAway® series lets you use compartments to match the demands of your gear. It's...

When you're making your game plan for your next fishing adventure, you'll be glad to have our Adjustable Double-Sided StowAway® in your collection. Because it offers double-sided storage, it'll be easy to assemble and organize just the gear you...

Water may be the source of life, but it's also been the demise of many valuable items, from cell phones to cameras and more. Keep your larger valuables dry and secure with Plano Waterproof StowAway® ultility boxes. With a Dri-Loc® O-ring...

Tekota's legacy of durability and performance continues with the fully redesigned Tekota A lineup of reels. Shimano engineers overhauled the legendary Tekota to enhance the overall performance and durability of these battle-tested reels with improved...

The ATD Platinum TwinDrag® is the Flagship series of the Accurate line. Designed with Accurate’s patented TwinDrag® feature to deliver smooth, powerful drags, the larger ATD models put out in excess of 100 pounds of drag for targeting...

Plano's versatile ProLatch StowAways are the perfect way to store and organize your tackle. The transparent construction of this tackle box makes it simple to identify its contents, and you'll never have to worry about accidental spills thanks to the...