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Features: Using Mustad Ultrapoint technology and UV fibers, the Addicted Sink It Series is a one-of-a-kind bead jig built with a smaller profile that mimics the look of a salmon egg, making it perfect for targeting salmon, steelhead, and trout. Made on...

A high-quality rod is an important part of any angler's arsenal, and the Okuma SST Carbon Grip Rods are some of the best on the market. Ideal for salmon, steelhead, and trout fishing, these rods come in a variety of action types to suit any fisherman's...

The Okuma Kokanee Black series of rods are the latest addition to a deep lineup of rods targeting Salmon, Steelhead, Trout, and Kokanee. The Kokanee Black rods were designed for the hardcore Kokanee fisherman with specially tapered rod blanks for...

The all-new Alpha-Grip baitholder pin holds soft plastics in place in the most secure way possible. The special angle and red epoxy in the eye ensures a solid hold when fishing in the weeds. For a dependable hook-up, the Finesse hook has a carefully...

The Slow Death® Aberdeen Hook is an Aberdeen style pattern with a special kinked shank that, when threaded with half of a nightcrawler/earthworm and trolled at slow speeds, produces a wild, intense action and reaches areas that blade presentations...

The Mustad 1X fine wire Beak Hook is perfect for natural bait saltwater presentation. The strong forged hook features perfect penetration and holding capacity. Use it for delicate bait presentation to target Sea Bass, Snapper, reef fish like Tautog and...

The Mustad Demon Perfect® Circle Wide Gap Inline Hook is a true circle hook featuring a wide gap, offering the best hookup ratios. The distinct curved shape of the circle hook will, when the fish takes the baited hook and swallows it, ensure that...

The Mustad fine wire Big Gun® Siwash hook is an excellent choice for salt and freshwater fishermen using live bait. Works equally well with shrimp, pinfish and cut bait. It is also a great replacement hook for spinner baits, trolling spoons and...

Designed for use with Elaztech super-plastics and traditional soft baits, the Z-Man Rattle Snaker Replacement Rattles are perfect for enhancing your presentation with loud high-pitched rattling acoustics. Featuring a pointed shape to aid with...

The patented Rattle-Snaker tool allows for the easy insertion of glass rattles or tungsten weights into the bodies of ElaZtech® superplastics, thanks to its ingenious stainless hollow needle and pushrod design. A built-in storage compartment in the...

Always at the apex of bladed bass jigs, Z-Man has renewed its frontrunner status once again with the fully empowered ChatterBait Elite EVO. Constructed with upgrades to the max, the EVO is a next-level bladed jig built with highly evolved bass-catching...

Accurately mimicking the body shape and detail of a real goby, the Gobius swimbait is poured from impossibly soft yet durable ElaZtech® superplastic material, producing maximum underwater movement and longevity. Key specs include a split dorsal fin...