Soft Plastic Lures

The bait that helped Dylan Nutt secure his 2026 Bassmaster Classic victory, the Berkley Lab Series Minnow combines fully optimized scent, taste, color detail, and action into one of the most productive soft-plastic minnows you can tie on...

The culmination of thousands of taste tests and years of scientific development, the Berkley Lab Series Finesse Worm was formulated and perfected at Berkley Labs to be the most game-changing series of finesse worms yet. Berkley strategically...

Featuring Berkley's exclusive PowerBait MaxScent formula, the Berkley PowerBait MaxScent Moeba Creature Bait utilizes its proven fish attractant combined with tournament bass fishing's fastest-growing urchin profile to ignite bites from...

VIP Outdoors Twinkle Tensile (2.5") | 6-Pack Elevate your trolling game with the Twinkle Tensile, the secret weapon for anglers who know that visibility is the difference between a strike and a "near miss." Specifically engineered for Kokanee, Trout, and...

Nomad Design Live OPS Spectre Minnow Swimbaits are paddle tail soft plastics engineered to deliver lifelike action and realistic baitfish movement. The body produces a natural wiggle and roll, creating flash that closely mirrors the motion of real forage...

The Nomad Design Jerksquid combines the best of a jerk shad and a squid, creating an incredibly versatile lure that fish simply can’t resist. Whether you twitch it like a jerkshad, slow roll it like a minnow, or let it sit motionless in the rod...

Integrating the best features of a minnow-style fluke bait and a swimbait, the Rapala Crush City Mooch Minnow is a dominating new lure that bait-eating predators won t be able to resist. Whether you pair the Mooch Minnow with a jig head or a drop shot,...

A bite-sized finesse bait that imitates zooplankton, insects, crayfish, and distressed prey, the Z-Man Fuzzy Nuggetz features a 12-sided dodecahedron shape hand-threaded with premium silicone skirt material for lifelike flowing action. Built...

Hand-threaded with premium silicone skirting material, the Z-Man Fuzzy TRD enhances the subtle stick bait profile of the original TRD with lifelike flowing appendages that accurately mimic zooplankton, insects, crayfish, and distressed prey...

Built with a compact invertebrate body hand-threaded with premium silicone skirting material, the Z-Man Fuzzy Bugz is a unique ned bait creature that accurately imitates zooplankton, insects, crayfish, and distressed prey. Designed to pair...

The Z-Man PrawnStarZ Loose Body Soft Bait offers inshore anglers a 3.5-inch prawn imitation with realistic detail, lifelike texture, and a subtle swimming action that gets bites in pressured or clear-water conditions. The body shape and molded...

With unparalleled action, lifelike features, and quivering appendages the Z-Man PrawnstarZ is built to imitate one of the most prolific inshore snacks for many predatory species around the Southeast and beyond. Its anatomically correct antennae, swimming...