Soft Plastic Lures

Based off the 3D scan of a real baitfish. This innovative swimbait looks and swims like the real thing which makes it an excellent tool for anglers hunting big fish in pressured waters. Prop 65: WARNING - Cancer and Reproductive Harm - www...

Designed with ultra-realistic body contours, colors and movement, the Manic Shrimp Weedless is an exceptional bait for anglers looking for the ultimate shrimp presentation in an exposed-hook configuration whether fishing from a pier or in a pass, fishing...

Excelling at scenarios where predatory fish are feeding on crustaceans, the Toughtec crab delivers Hyper-realistic details in our custom Toughtec formulation that adds the perfect amount of buoyancy with extreme durability. Equipped with a 3X black...

Fish-Field Baby Squid Hoochies are made from high quality UV materials that make the Baby Squid bright and soft. The glow eyes and glitter body draw attention and trigger bites so you can land more fish! Great for kokanee, trout, steelhead, salmon and...

The same spitting, gurgling, and thumping action of our legendary Hard Leg FrogZ™ but in a smaller 2.75” package, this scaled-down, 10X Tough, floating buzz frog has spinning tackle and smaller bodies of water written all over it! The smaller...

The winner of ICAST 2022’s coveted Best in Category Award for Saltwater Soft Lures, this first-of-its-kind 3.5" sideways-swimming crab imitation sports a kicker claw that thumps on even slow retrieves and floats off up in a naturally-defensive...

This 1.75” paddletail swimbait is sculpted after the tiny shad and panfish that are predominant forage across many waterways and kicks and swims more than its micro-sized competitors, thanks to our incredibly soft ElaZtech® superplastic...

This super-lifelike 3.5” crayfish imitation is the perfect jig trailer or flipping, pitching, and punching bait that exhibits the natural defensive claws-up posture of the real thing and withstands repeated strikes in heavy cover environs, thanks...

A lifelike Ned-sized crayfish imitation, the buoyant claws of this 2.5” craw float up in a natural defensive posture at rest, triggering vicious strikes from smallmouth and largemouth bass when pinned to your favorite ShroomZ™ or...

Combine a realistic 3” or 4” shrimp profile with our buoyant 10X Tough ElaZtech® material and the added attraction of Pro-Cure® Super Gel scent, and you’ve got a crustacean imitation that redfish, seatrout, flounder, snook, and...

Designed in conjunction with Midwest finesse pioneer Ned Kehde, the ribbed torso, wispy legs, and twin ‘hog legs’ of this 3” invertebrate imitation merge to create an appealing glide on the fall and stand-off-the-bottom visibility at...

The perfect swimbait or twitchbait for inshore saltwater pursuits, these 5” 10X Tough ElaZtech®, Pro-Cure® Super Gel infused baitfish imitations feature a slender, segmented body and a thin paddle tail that produces a seductive wiggle even...