Choose from 1 of the 3 proven egg cure blends: Millennial Bait Co Egg Cure Blend Beau Mac's Pro Glow Egg Cure Blend Keith Archers Ultimate Egg Cure Blend  

Elevate your custom rigs and protect your knots with FishField Hard Plastic Beads. Whether you are building custom spinners, setting up a Carolina rig for bass, or tying the perfect drift rig for salmon and steelhead, these 4mm hard plastic beads are an...

Step up your saltwater game with the revolutionary LIVETARGET® Mullet Swimbait, engineered with cutting-edge Injected Core Technology (ICT)—a breakthrough in lure design that merges unmatched realism with proven performance. Unlike traditional...

Blending the trusted design of LIVETARGET’s original Hollow Body Frog with the wide-striding action of the Freestyle Frog 2.0, this topwater lure delivers a deadly combination of realism and action that big bass can’t resist. Designed to...

Whether you’re fishing thick mats, pads, or open water, the LIVETARGET® Hollow Body Frog combines ultra-realistic presentation with serious hardware built to hold big bass. Designed with anatomically accurate detail, realistic color patterns,...

Designed to replicate the natural look, feel, and action of live shrimp, this ultra-realistic bait is a must-have for targeting redfish, snook, speckled trout, and more. Whether you cast and retrieve or fish it under a popping cork, the combination of a...

Keep your fingers from toothy fish with Mustad's Pistol Grip Hook Remover. The non-slip grip and ergonomic design make removing hooks safe and controlled. 11.5" Design Aluminum Tube Stainless Steel Hook Non-Slip Handle

When targeting kingfish, every second matters. This rig is built for speed, precision, and punishment. Developed in collaboration with BlacktipH, it’s engineered to handle blistering runs and razor-sharp teeth from king mackerel and other...

The new Wingman Slow Fall Jig offers multiple presentation possibilities depending on where blades or assist rigs are attached using the revolutionary Mustad Fastach™ Clip. The Wingman can create a stable, head-down descent with deadly flutter, a...

Fitted with Mustad's AlphaPoint®, the iconic shape of these jigging assist hooks match perfectly with premium flash and braid for the ultimate rig for hooking big fish. The latest hook technologies deliver a hook that optimizes quick penetration and...

Fitted with Mustad's AlphaPoint®, the iconic shape of these jigging assist hooks match perfectly with premium flash and braid for the ultimate rig for hooking big fish. The latest hook technologies deliver a hook that optimizes quick penetration and...

Slow fall jigging techniques are central to Mustad’s salty DNA. The Ruthless Slow Flash Jigging Assist Rig entices strikes thanks to the red tinsel flash and solid epoxy wrapping. For ultimate freedom of movement, the assist thread has been...