Introducing the Daiwa Tatula Elite Spinning Reel – A Masterpiece of Precision and Performance! Featuring a ZAION Compact Body available in multiple sizes, this reel is engineered for lightweight durability, ensuring you can tackle any angling...

Light as a feather but tough as nails. Constructed similarly to an athletic sneaker, the Chome Lite™is incredibly light, low profile, and nimble. Features: TRACTION // Proprietary Kling-On Rock™ outsole delivers lightweight, flexible...

The first of its kind, Stealth Sneaker is as light as a sneaker, tough as a boot. The most agile fishing footwear on the market for when you need to sneak up on spooky fish. Features: TRACTION // Proprietary Kling-On Rock™ outsole delivers...

Your success as an angler depends on the tactical decisions you make long before you get to the water. You need every advantage possible to compete with the serious anglers of today and that starts with your line! Longer casts and extreme invisibility...

The brand new TATULA line of bass rods are Finely Crafted with State of the Art Components. With Seven Categories of Rods and 28 different actions the TATULA collection is the most complete professional collection of bass rods.  The beautifully...

Designed for serious surf casters, the Ultegra XTD Surf reels provide consistent long-casting performance and Super Slow Oscillation (14000) / Slow Oscillation (5500) for precision line lay. Plus, these reels feature Shimano X-Ship for improved gear...

Born for finesse game applications, the Aldebaran BFS combines a lightweight Magnesium frame and specialized braking system to tackle any technique within the Bait Finesse System (BFS) realm. The Aldebaran BFS incorporates Shimano's Finesse Tune Brake...

Experience the Daiwa Steez SV, a revolution in baitcasting reels. Its new compact body design combines comfort and durability, ensuring that you can fish all day without fatigue. The HYPERDRIVE DESIGN maximizes power and efficiency, facilitating longer...

The second generation PENN® Fathom® II star drag reel is built with a rigid metal frame and sideplates, now with added features to make it more angler friendly than ever. Featuring our fast gear access sideplate, any angler can service their...

Fish-Field Baby Squid Hoochies are made from high quality UV materials that make the Baby Squid bright and soft. The glow eyes and glitter body draw attention and trigger bites so you can land more fish! Great for kokanee, trout, steelhead, salmon and...

Introducing the Daiwa Regal LT, a game-changing reel designed to revolutionize your fishing experience. Crafted with the groundbreaking ZAION V super composite material, it offers the perfect balance of lightweight construction and unparalleled...

The 3-pack is an extreme value; it includes one reel and two spare spools in a nylon carrying case all for around the price of one reel and one spool. This product offers beneficial interchangeability at ease for the multi-faceted angler. ** Liquid S...