Flash Sale

Avid Walleye Rods are designed and handcrafted in Park Falls, WI with St. Croix Rod proprietary technologies: IPC, ART, TET, FRS.  Prop 65: WARNING - Cancer and Reproductive Harm - www.P65Warnings.ca.gov Features: Blank - Primary Material -...

Building upon the success of its predecessor, Cold Water “A” Low-Profile reels feature a rigid diecast aluminum frame and handle side plate, ensuring unmatched strength and stability in any fishing conditions. The...

Features: 2 piece JLB-06 Leader Boards Included Dimensions - 14.20 x 8.90 x 3.15 inch Prop 65: WARNING - Cancer and Reproductive Harm - www.P65Warnings.ca.gov

The Mustad AlphaPoint A-Tak Stand Up Jig Head is perfect for anglers seeking precise bait presentation with durable shaky head jig heads. These jig heads keep your soft baits upright, enhancing their appeal as they navigate the bottom of light weed,...

Shortbus Spinners are designed to give the maximum action in any water condition. Multiple size and color options available. Quality components and plating tenchniques make our blades some of the most durable and reliable on the market. Innovative blade...

Shortbus Spinners are designed to give the maximum action in any water condition. Multiple size and color options available. Quality components and plating tenchniques make our blades some of the most durable and reliable on the market. Innovative blade...

Shortbus Spinners are designed to give the maximum action in any water condition. Multiple size and color options available. Quality components and plating tenchniques make our blades some of the most durable and reliable on the market. Innovative blade...

Perfect rolling bait action when trolled fast or slow. Flared silver cheek mimics feeding anchovy. Built-in Stainless Steel rolling swivel to reduce fish’s leverage. Prop 65: WARNING - Cancer and Reproductive Harm - www.P65Warnings.ca...

Features: Rear side waterproof 3M adhesive will stick to any flat surface - flashers, dodgers, lures, planers, dipsies, etc. Multiple light modes.  Press button once for fast blink, twice for slow blink, again for steady light. Battery lasts...

The DTX MINNOW 8” is a revolution in trolling minnows, featuring Patented Nomad Autotune™, Gorilla Through Wire and Hydrospeed advanced design technology – the DTX Minnow is in a class of its own. The unique body shape...

With a rare combination of high performance and value, it’s no secret why the Premier® series has been the most popular U.S.-built rod for decades. Available in 38 spinning models, there is a rod for every freshwater species out there. Prop 65:...

The classic styling, combined with performance and value is what has made Premier a perennial powerhouse. Featuring over 30 casting models, this series is ideally suited for powerful game fish. Prop 65: WARNING - Cancer and Reproductive Harm - www...