Flash Sale

Technium rods are specially engineered for the West Coat's unique fishing requirements including casting, spinning, mooching, and sturgeon. Constructed of glass core with graphite carbon wrapped blanks, Technium offers a high strength-to-weight ratio...

  Because we’ve lived on and fished the West Coast all our lives, one of the most tried- and-true uses of Fire Brine has always been on herring. Ditto for sardines & anchovies, minnows, shad, smelt & alewives in the Great Lakes and...

15" Bent Aluminum Rod Extension Extreme * Machined from 3/8" Billet Aluminum  * Bent to an exacting 64 degree angle to maximize reach * Powder Coated Black or plain aluminum * Comes complete with base (Rod Holders not included)

Tech grade 99% pure. A tremendous preservative that works exceptionally well on salmon, trout and steelhead eggs. Produces a heavy milking egg. Also both salmon and steelhead love the flavor, especially salmon. etc. 4oz & 2LB Packs. ***PRODUCT...

The Baitrunner D Series reels gives you the confidence of a legendary drivetrain and auto-return Baitrunner feature as well as better castability, better line lay, less backlash, wind knots or tangles, less friction on the line, larger, more...

VIP Outdoors Line Locks -  The Line Twist Stops Here! 3pc in a Pack with Snaps Model #: VLL0103

OmniTrax® Interchangeable Sole System adapts your traction to any fishing condition. Hydrophobic materials = faster dry times which lessen the chance of spreading invasive species. Durability: Includes cemented parts & strategic seam...

In Store Pickup Only With a telescoping design, this rod tube extends from 47 inches to 88 inches. It offers foam padding to protect your rod tip and it's lockable for extra protection. 4.5-inch diameter tube Extends to 88 inches long Collapses to...

Unique design reduces line tangles and lost fish with tough impregnated Lexan construction. Can be rigged fixed or free-sliding. Stainless steel grommets add strength. Available in 3 colors. 3-1/2" length.

The Double D™ not only has the proven traditional dodger action, but also delivers its patent-pending stop-and-go action to your lure. With four attachment points, you can spread your lines, while doubling as a side planer. The constant speed-up and...

The most common type J offers 12 models for both spinning and baitcasting which cater to most jigging situations. The newly designed blank comes with the high end features such as Spiral X and Hi Power X, both of which are very rare for this price...

Gamakatsu Worm Extra Wide Gap (EWG)- Pocket Pack   Gamakatsu’s most popular and versatile hook, the legendary EWG worm hook is the gold standard in high performance wide gap hook designs. This hook fishes a Senko to perfection. Use it...